Every used car has two buyers

You and your customer

Build Buyer Confidence

Give shoppers confidence in their decision.

And your dealership.

Buy with our history. Attract with our listings. Close faster with confidence.

Build Buyer Confidence

Woman looking at a Computer Screen

Every used car has two buyers

You and your customer

Build Buyer Confidence

The CARFAX Difference

17 days faster turn

for cars marketed with a CARFAX® Vehicle History Report

95%

consumer brand awareness

Shoppers are 96% more likely to contact

dealers when the search starts with vehicle history

    Success Story

    "CARFAX shoppers are different. These shoppers come in ready to take the vehicle home that night. The closing ratio is significantly higher."

    Chelsea McIver
    Marketing Director, Bill Gatton Chevrolet Cadillac, TN

    Success Story

    "The average consumer knows what CARFAX is — there's a lot of brand recognition. Any time you can harness that and piggyback on it, you really maximize your investment dollars."

    Richard Boyd
    General Manager, Cowboy Kia, TX

    Success Story

    "I also pull a CARFAX on trades, because I want to make sure that this car doesn't have a branded title, hasn't been in a bad accident or flood."

    Leroy Seals
    Sales Manager, Fincher's Texas Best, TX

    Resources

    Tips to acquire, market, sell and service cars more effectively.
    Acquisition
    How to Win at Auction
    Advertising
    5 SEM Tips to Skyrocket Sales
    Retail
    Millennials: What Makes Them Click
    Acquisition
    5 Steps for Calculating Fair Trade In Values