The CARFAX Difference
17 days faster turn
for cars marketed with a CARFAX® Vehicle History Report
consumer brand awareness
Shoppers are 96% more likely to contact
dealers when the search starts with vehicle history
"CARFAX shoppers are different. These shoppers come in ready to take the vehicle home that night. The closing ratio is significantly higher."
"The average consumer knows what CARFAX is — there's a lot of brand recognition. Any time you can harness that and piggyback on it, you really maximize your investment dollars."
"I also pull a CARFAX on trades, because I want to make sure that this car doesn't have a branded title, hasn't been in a bad accident or flood."