Bob and DJ discuss how accident severity or damage effects both the dealer and consumer.
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Accident cars can be a source of inventory and drive more sales. (18m)
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Bob and DJ discuss addressing accidents and damage on inventory you are listing for sale.
How to give customers confidence in your car with the right information. (1m)
Take a three-minute deep dive into CARFAX Report accident details. (3m)
We might want to rely on CARFAX to help improve consumer confidence in the car and your dealership.
They look the same on the outside, but they can be very different on the inside.
Fortunately, we have Mrs. Jane to help consumers feel comfortable they are buying the right car.
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