Bridging the Showroom Gap (with Rich Mahon)

Just the Fax Podcast:

As we start to see the car buying trends with Generation Z, we see that while an online presence is important, the physical showroom continues to stand strong in their experience.

Join Bob Grill and Industry Expert Rich Mahon, as they discuss how the Digital and Physical showrooms have drifted apart, and how you as a dealer can work to bridge the gap between them.

Rich Mahon has spent the last 27 years working his way up through various roles within the dealership to become the Vice President and General Manager of Toyota South Atlanta, before selling the dealership earlier this year.