CARFAX Used Car Listings

Sell your cars faster by reaching ready-to-buy consumers and building confidence in your online listings, price, and dealership.

 

Access to Ready-to-Buy Consumers

Millions of information-hungry consumers start—and end—their car search at CARFAX.com, the only site powered by CARFAX data. They come because they trust the CARFAX name. They stay for the ability to filter, find, and follow your cars based on vehicle history. CARFAX consumers are informed and ready to buy.

CARFAX Used Car Listings Features

Offer a Price That Inspires Confidence
  • History-Based Value looks beyond year/make/model and
    considers vehicle-specific information, including accidents, ownership, and service history
  • Values are vehicle-specific based on your local market
  • Shoppers see “Great Value” inventory first
Reach Millions of Ready-to-Buy Consumers
  • More than 15 million consumers a month visit CARFAX.com—last year unique visitors shot up 220%
  • CARFAX listings consistently rank at the top of google searches
Use CARFAX Information to Build Consumer Confidence
  • Every listing comes with a CARFAX Report—the vehicle history consumers ask for by name
  • CARFAX History-Based Value offers a clear picture of what a car
    is worth—and confidence in your price
  • Your dealership’s verified ratings and reviews are listed with
    every car
Amplify Your Marketing Through Our Partner Relationships
  • Free Facebook Marketplace listings reach more than 20 million
    US shoppers each month—and allow them to contact you via
    Facebook chatbot
  • Option to add retargeting— online dealer ads “follow” consumer onto other sites
Close Deals Faster
  • 75% of CARFAX.com visitors plan to buy a used car within 7 days
  • Email alerts and car following creates a sense of buying urgency
  • A trusted CARFAX Report with every listing removes buyer doubt
Deliver a Better Shopping Experience
  • Mobile-optimized, user-friendly search and filter process matches buyers with cars they want quickly
  • No ads or premium placements to distract from your listings on CARFAX.com
  • The ability to follow and favorite cars connects shoppers with
    your inventory faster
  • Unlimited cars and photos for each listing
  • Newly listed and price drop badges highlight your hottest listings

What Dealers Are Saying

“Customers on CARFAX Used Car Listings are buyers. They’ve already determined what they’re looking for that’s why are cars are listed there – to get them in front of buyers!”

Pete Richards, General Manager, Ed Voyles Honda, Marietta, GA

What Dealers Are Saying

“We love getting those leads, because we know the customer has already done their homework, is ready to buy, and we're listed as the place to come get it.”

Terence Taggart, Audi Platform Director, Jack Daniels Motors, Fairlawn, NJ

What Dealers Are Saying

“We know that once those consumers are reaching out to us, they’re in a buying stage. These leads convert at a much higher rate than our other lead sources.”

Rich Mahon, GM, Toyota South Atlanta, Atlanta, GA via Type a message

CARFAX. Put the power of our brand and information to work for you.

CARFAX invented vehicle history in 1986—and has been investing in it ever since. Our data is backed by more than 24 billion vehicle history records from more than 112,000 sources. And 93% of consumers recognize CARFAX—it’s the brand customers ask for by name.

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CARFAX. Put the power of our brand and information to work for you.