CARFAX for Life

Increase customer loyalty with the CARFAX brand to increase service revenue, boost your reputation, and get quality trade-ins.


One-Time Customers Become Lifetime Customers

Deepen customer relationships with customers for as long as they own their car. CARFAX For Life puts the power of CARFAX’s trusted brand and data to work for you, dramatically increasing repeat service visits, improving your reputation, and delivering quality trade-in leads.

CARFAX for Life Features

Get Quality Trade-ins
  • Turn your website visitors into trade-ins with an easy and accurate trade-in widget
  • Get trade-in leads from CARFAX Used Car Listings—15 million unique visitors each month
  • Reach car owners in your local market right when they are most likely to sell their car
Strengthen Your Ratings and Reviews
  • Get more five-star ratings through CARFAX-verified reviews
  • Boost your reputation online with millions of consumers searching for dealers and service centers
  • Improve your dealership’s favorites, ratings and reviews with CARFAX outreach
Build Loyalty With a Free CARFAX Report For All Your Customers
  • All your customers receive a free CARFAX Report courtesy of your dealership
Increase Service Revenue With More Repeat Customers
  • Help customers better maintain their vehicles with a monthly Car Care dashboard sent by CARFAX courtesy of your dealership
  • Drive customers back to your dealership for service through service reminders and recall alerts sent from the brand they trust
  • Increase your service visits with more Favorites
Rely on the CARFAX Brand to Build Trust in Your Dealership
  • The CARFAX brand is trusted – your customers are more likely to open and act on service reminders from CARFAX
  • The CARFAX brand builds customer confidence in your trade-in process
Expand Your Reach
  • Your name appears on the CARFAX Report every time you service a car
  • Free ads and listings promote your service center

What Dealers Are Saying

“CARFAX is such a trusted brand that when consumers get a service reminder or a recall notice from CARFAX, they know it’s serious, real, and accurate. CARFAX for Life is doing all the heavy lifting. We just sit back and watch our customers come back.”

Richa Mahon, General Manager, Toyota South Atlanta, Atlanta, Ga.

What Dealers Are Saying

“In today's auto industry ratings and reviews are going to make you or break you. I get more responses from CARFAX For Life reviews from customers than I do with all my other review services combined.”

Robert Baugh, Marketing & Internet Director, Subaru Las Vegas, Las Vegas, NV

What Dealers Are Saying

“We want that customer for life in the dealership. From the sales to servicing, it just keeps circling and going and going. The only way we can do it is by using CARFAX For Life.”

Paul Richman, General Manager, Bill Holt Mitsubishi, Canton, GA

CARFAX. Put the power of our brand and information to work for you.

CARFAX invented vehicle history in 1984—and has been investing in it ever since. Our data is backed by more than 24 billion vehicle history records from more than 112,000 sources. And 94% of consumers recognize CARFAX—it’s the brand customers ask for by name.

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CARFAX. Put the power of our brand and information to work for you.